What the Tweet?
As obvious as it seems, I think sometimes we forget: if people choose to follow our companies on Twitter, they’re doing it for a reason – not just to see us navel gaze. So how do we aim to please this opt-in audience? Exact Target and CoTweet surveyed 1500 consumers to find out (see chart below). The bottom line: Tweeters (or shall I call them Tweetees?) want to be Insiders – of which I have separated into three non mutually-exclusive types.
1) Exclusivity Insiders: want to know and receive things that non-followers don’t know about (“I’m more special”)
2) Perk Insiders: want stuff such as freebies and discounts (“I know how to work the system”)
3) Information Insiders: want to be updated on the latest news and happenings (“I’m more knowledgeable”)
TM Front Burner 