facebook | TM Front Burner

Posts Tagged ‘ facebook ’

A Promotion of Fs

With the after Golden Globe glow, the Social Network remains on people’s radar as the Oscars now approach. While I personally thought the facebook movie was over-hyped, I celebrate another february event: free facebook on flights thanks to Ford in February. And that’s a lot of Fs. 5 to be exact. Alliteration at its finest. I’m sure it’s intentional. Here’s more about the excitement:

Digital News Report – Several airlines are going to have free access to Facebook during their flights for the month of February. The company Gogo Inflight Internet is offering the free access to the social networking site. The airlines that will have the free Facebook during their flights are AirTran Airways, Alaska Airlines, American Airlines, Delta Air Lines, United Airlines, US Airways and Virgin America.

How to get the free access during the flight is as easy as waiting until the airplane has reached 10,000 feet and then the Gogo wireless network will become available. You would then click on the Ford/Facebook banner to access the free service.

Ford helped sponsor the free Facebook service for the month of February. Any electronic device that has Wi-Fi will be able to access Facebook.

2011: 02/03
POSTED BY: kristenknape
CATEGORY: Marketing
Social Media
TAGS: american airlines
facebook
ford
free
gogo
inflight
promotion
Leave a comment

Facebook is Taking Over The World

Seriously.

2010: 12/13
POSTED BY: Deanna Meyler
CATEGORY: Consumer Behavior
Social Media
Trend
TAGS: behavior
culture
customer
facebook
social media
Leave a comment

Real-Life Facebook Wall

Mashable is trying to create a real-life Facebook Wall in their office and want 500,000 Facebook “Likes” to make this happen. It could look something like this:

As of right now they have 352,552 people that “Like” Mashable. It’s a fun idea and, granted, I have 37 Facebook friends that currently “Like” Mashable. The most interesting part is how they are delivering this information. Each morning I look forward to a Mashable email that has all the stories from the previous day. It explains why so many of my blog posts are inspired by this source. This morning, I was surprised to see in my email a section dedicated to my Facebook friends that also like Mashable.

Theoretically lots of people get the same email as me and yet Mashable customized it. So, I followed the link to the same post on the Mashable website and it happened again! Some of the friends were different, but I am still fascinated.

Not to totally weird myself out, I found the post organically in a different browser and the people who “Like” Mashable were not friends. Phew!

Fascinating and terrifying all at the same time. Which makes me think how we often want to customize content because it can perform better. At the same time, is there a line and where is it? At what point have we customized content enough to freak people out? Something to ponder…

2010: 12/01
POSTED BY: Deanna Meyler
CATEGORY: Digital
Marketing
Social Media
Strategy
TAGS: creative
eCRM
facebook
social media
Leave a comment

Living Out Loud

Some people actually still wonder if social networks are important. Dugh.

Of course they are important! Entire lives are shared with hundreds of people. Facebook users have an average of 120 friends!

2010: 11/11
POSTED BY: Deanna Meyler
CATEGORY: Consumer Behavior
Digital
Social Media
Trend
TAGS: behavior
community
culture
facebook
sharing
social media
1 comment

Posting to Facebook

Since Facebook is the largest social network, it is important that brands wanting to connect with consumers in the medium understand when is best to do so. Mashable recently shared a new study on this that helps answer the question of when.

It seems early morning is the best time of day to post and receive the most views. In addition, Wednesday is the most active day and Sunday the least active.

65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.

I liked how the article recognized that this could change as Facebook and its users evolve.

2010: 11/01
POSTED BY: Deanna Meyler
CATEGORY: Digital
Marketing
Social Media
TAGS: behavior
brand
facebook
research
social media
1 comment

Advertising Gets Credit for Fans of Brands

In the ongoing discussion about the worth of a relationship of a brand on Facebook, DDB and Opinionway Research put together a study to help put more context to how people “like” and “unlike” brands. In a world of word-of-mouth, isn’t it ironic that advertising directly from the brand wins?

…But what triggers Facebook users to “like” a brand is typically some form of outreach. Most commonly, that outreach comes from the brand itself. Three-quarters of Facebook users worldwide who had “liked” a brand told DDB Worldwide andOpinionway Research in September 2010 that they had been spurred to do so by an invitation or advertising from the brand they followed…

…The effort brands must put into amassing fans doesn’t stop there, of course. While the top reason former fans gave for unsubscribing from Facebook pages was waning interest in the brand, complaints about the information offered on fan pages were also a major factor. Posting too often or posting uninteresting information, taken together, turned off nearly half of respondents….

eMarketer, October 2010

2010: 10/18
POSTED BY: kristenknape
CATEGORY: Advertising
Consumer Behavior
Marketing
Research
Social Media
TAGS: brands
consumer research
facebook
fans
research
social media
survey
Leave a comment

Inspiration brought to you by the TM Planning Department

What is the Front Burner?

Tags

Archive