Posts Tagged ‘ social ’

I WANT THIS!

One of the coolest things I have seen in a while: a t-shirt that encourages hugs by interpreting them. I feel hugs improve life and try not to be the first one to let go of a good hug, so a device to encourage hugs has my name written all over it.

What does this mean for strategy? Ha! Everyone wants to feel loved and that they belong. A sincere hug clearly communicates these emotions. Although not everyone is as excited about hugs as I am, they are only one way to communicate these very human desires.

Seriously, I want to wear the hug interpreter.

My Pandora Station

Hopefully you have all explored the magic that is Pandora – the discovery of new music, how music can hold common threads while still being unique, and the art of building your own Pandora station.  I know that I use Pandora on an almost daily basis.

Before I nerd out on my Pandora station, let’s learn a little more about this internet radio from the source itself.  If you don’t know the art and science behind Pandora, it’s called The Music Genome Project:

On January 6, 2000 a group of musicians and music-loving technologists came together with the idea of creating the most comprehensive analysis of music ever.

Together we set out to capture the essence of music at the most fundamental level. We ended up assembling literally hundreds of musical attributes or “genes” into a very large Music Genome. Taken together these genes capture the unique and magical musical identity of a song – everything from melody, harmony and rhythm, to instrumentation, orchestration, arrangement, lyrics, and of course the rich world of singing and vocal harmony. It’s not about what a band looks like, or what genre they supposedly belong to, or about who buys their records – it’s about what each individual song sounds like.

Since we started back in 2000, we’ve carefully listened to the songs of tens of thousands of different artists – ranging from popular to obscure – and analyzed the musical qualities of each song one attribute at a time. This work continues each and every day as we endeavor to include all the great new stuff coming out of studios, clubs and garages around the world.

It has been quite an adventure, you could say a little crazy – but now that we’ve created this extraordinary collection of music analysis, we think we can help be your guide as you explore your favorite parts of the music universe.

We hope you enjoy the journey.

And picking up on that last line that founder Tim Westergren states on the Pandora site, this is a journey – not just for Pandora in discovering all of these music “genes” but for the listener as well.  This is no regular radio station as the listener takes a very active role in what they would like to hear.

As I type this post, I’m listening to my most prized Pandora station.  I would say that I’m proud of this station which seems like a strange thing to say but that’s the way I feel about it.  I’ve carefully cultivated this station over time, making sure to selectively “like” certain songs, thumbs down others (though I appreciate Pandora for challenging me), and adding variety over a long period of time.  What I’ve gained is a station that rarely if ever plays a song I don’t like, almost never plays I song I dislike (when I thumbs down a song, I usually just want to keep the station moving in a certain direction; it’s not that I don’t like the song), and consistently delivers me fresh new songs/bands/albums that I would (and have!) probably go out and buy in the real, physical world.  (Yes, I still buy CDs.)

I’ve named this station that I’ve cultivated over about 1 1/2 years:  “Upbeat Indie Rock.”  It started with seeding (the input you add by typing in a song or band) Vampire Weekend, and a few months later seeding in Phoenix.  But from there, it has all been about selectively liking songs and bands to produce a station that plays:  Vampire Weekend, Phoenix, Radiohead, The Strokes, Bloc Party, Little People, Mike Snow, Frou Frou, Sia, Suf’jan Stevens, Daft Punk, Florence & The Machines, The Rapture, Spoon, MGMT, Bright Eyes, Arctic Monkeys, RJD2, Violent Femmes, Aqueduct, Death Cab for Cutie, Passion Pit, Ratatat, Cake, The Kooks, Band of Horses, Rock Kills Kid, Ok Go, Guster, The Ting Tings, Two Door Cinema Club, The Raconteurs, The Temper Trap, Cut Chemist, Grizzly Bear, The White Stripes, Pixies, Muse and so many more.

Now I don’t really care if the name I’ve given the station really applies to all of these bands and songs, but what I’m looking for in this station is fairly upbeat/uptempo/energizing songs (though sometimes it’s a slow song that is powerful and I still feel the energy from it) from artists that don’t always fall into the most widely distributed pop genre you hear on your car’s stereo.  And for myself, I’ve more than succeeded.

I’d love to share my station with you here but it looks like I’m only able to send it to you via email.  If you’d like to take a listen, hit me up in the comments section and I’ll send it your way.  The beauty of that is that you can listen to my station but then start adding or subtracting your own songs to make it a completely different station customized by you!

And really, this has brought me to my last point about my Pandora station.  I feel the desire to share this thing, with the world!!  I have already shared it with other friends, as well as asked them for their stations.  But I feel like this is a creative product and I want to tell people about it.  Again, because I’m proud of it.  To be so engaged by something, to be able to make it my own, and then to want to share it with anyone who might be interested is a very powerful thing.

The LXD

If you should know one thing about me, it’s that I love dancing to a crazy level.  That’s why I got so excited to find The Legion of Extraordinary Dancers on Hulu (http://www.hulu.com/the-lxd).

But it wasn’t until I really started to dig into this group, watched several of the minisodes on Hulu, and then of course let curiosity get the better of me, that I found the following gem.  Again with TED, here we go:

The video is 17 minutes long and though I do recommend watching the entire thing, here are a few quotes to think about:

When I dance, I want people to question the reality of what they’re seeing – Madd Chadd

It’s never what you do, it how it’s done – Kid David

But it’s not in what they say, though the interviews help you get the dancer’s view on how they do what they do, but the dancing.  The crazy talented dancers doing their thing!

These guys have been everywhere – TED, The Oscars, So You Think You Can Dance, and they have their own show playing on Hulu.  If you really enjoy dancing, you can get lost in the series.

And the reason I’m sharing this here?  It’s almost straight-up inspiration but it’s also that they are storytelling.  All has not been revealed yet, as the story continues to unfold, but there’s quite a bit we can learn from the LXD on how to visually, emotionally, and physically tell a story.  Doesn’t hurt that Jon Chu is behind it all bringing a filmmaker’s perspective.  What we can learn from these incredibly talented dancers is how to move people.

The Geosocial Universe

Charts!  Nerds love ’em.  Infographics?  Even better.  Shazam:

As we discuss the increased use of digital and mobile, it’s interesting to track growth and actual use.  Thus, this handy-dandy chart can help us understand who is using what on their mobile device, and off.  What’s getting exciting?  Take a look at some of those bubbles (Gmail and Twitter stand out) that look like nearly half of users are accessing those sites via their mobile device.  How about Gowalla and Foursquare – used solely in the mobile environment…in fact, created for the mobile environment and probably wouldn’t exist otherwise.  Then again, Skype has a way to go and may have competition from the iPhone 4’s Facetime.

This brings up some questions for me.  Are our clients’ websites ready to be accessed via a mobile device?  It’s going to be just as important as it was(is) to have a website.  What information will consumers want to access on-the-go from our brands?  And still, are there times when being accessed mobile-y isn’t what consumers will want and what are our opportunities there?

What’s his face? Poof be gone.

Is it just me or is it highly awkward when you witness peoples’ heartache on Facebook?  With a half voyeur, half indifferent attitude, my mind stores that uncomfortable piece of knowledge away in hopes that I will handle it delicately next time I run into the suffering.

Now what if you are the afflicted?  You have an option.  You know you want to stop that obsessive compulsive status checking.  But it’s just so hard when updates, pictures, tweets and feeds all remind you of the not-so-great past.  Well, rid of those reminders with http://blockyourex.com.  According to iconoculture, this is part of the Control Freak trend, in which “Consumers on the prowl for total control of environments, property, time, safety, and wellbeing” (and heart?).

Inception

SPOILER ALERT: If you haven’t seen the movie Inception, you may not want to read this post.  (Though, let’s be honest, even if I described everything about the movie, you would probably still want to see it to figure it out for yourself.)

Let’s talk inception.  Not the movie, but the concept.

While watching this movie, I had a nerdy moment of excitement to apply the principles of inception to the world we work in – advertising and consumer behavior.

Let’s start with a few quotes from the movie:

What’s the most resilient parasite?  An idea.

An idea can transform the world and rewrite all the rules.

If we are gonna perform inception then we need imagination.

Sounds like the perfect formula for advertising – plant a very simple idea into the minds of our target audience and let them develop that idea more fully for themselves.  We lead the horse to water but what they do with it, especially given their access to social media, is up to them.  We as advertisers can continue to interact with our own idea to continue to develop it ourselves or bounce off of what others are saying about it, but once the idea is planted it can take on a life of its own.

So now let’s talk about the movie.  I’m so fascinated by the way people have shaped the perceptions of this movie by discussing various theories and scenarios.  Was Cobb, the main character played by Leonardo DiCaprio, still in a dream at the end of the movie?  How did all of the different levels of the dream work?  What would your totem be?  Are we in fact still in a dream?  Did I even see the movie??

But what’s most fascinating to me is that very few people seem to be talking about the main point of the movie – inception.  We have accepted that inception exists and works, that it worked in the movie, and we are now discussing the details around it.  We are focusing on the dream state, what is reality vs. the dream, and how to navigate these dreams but the idea of inception is a given.  The idea of inception was successfully planted in our minds.

I don’t know about you but….mind. blown.

Location Based Applications: Fight or Flight?

Facebook is now location based. Twitter already allows this feature, although I have not activated it, and there are several mobile applications that let users “check in” at different locations. People check in for various reasons such as letting friends know what is going on or to win badges that can have some social status depending on ones social circle. Sometimes, in applications such as 4square, coupons or special deals are available when checking in. I personally love getting a free drink with my salad at Greenz. Facebook, however, will change this game. Articles already abound on how crime can be inspired by telling the world that you are not home.

What is most interesting right now is how people feel about the new location based opportunity in Facebook. Knowing the Facebook legacy, there will soon be some reward to using the application, but in the meantime, my friends are flustered. Here are some early insights:

Friend asks; “What do I get for checking in on Facebook?”

Answer 1; “Nada from what I can tell :(“

Answer 2; “Yep, it’s pretty boring.”

Answer 3; “Stalkers”

Friend pipes in again; “I like deals, discounts and being the Mayor, so I’ll stick with 4square and spare everyone on FB from having to see the details of my every location.”

Response 1; “Agreed, there is nothing fun about the FB Places post. Doesn’t have a map, doesn’t have a cool icon like GoWalla, it’s very flat. Plus there is no gaming element or deal.”

Response 2; “I don’t like that I can’t hide “Places” updates like I can a typical facebook app.”

Facebook is once again trying to innovate and will certainly monetize their “Places” application. It will be interesting to see what they do with it and what it will mean for other applications like 4square.

Better Late Than Never?

Transparency has been a hot word for a few years now, with the power of social networking escalating it to heights never expected a decade ago.  So when a fed-up flight attendant, Steven Slater, ruffled JetBlue’s corporate feathers by fleeing the airplane – and his job – by emergency chute (c’mon, you know you want to try it), it wasn’t just a discussion behind-closed-doors between Mr. Slater and his manager.   Just ask his newest entourage of 183,000+ supportive facebook fans.

A NY Times article focuses not on Steven Slater, but the uncharacteristic response time of JetBlue towards the incident.  Once posted 48 hours later, the response not only appears true to the brand personality, but statistically JetBlue is quickly climbing to a social media rebound, with almost the same percentage of positive remarks (70%) than prior to the Slater Chute Escape (79%). While I’m not supporting a 2-day turnaround time, perhaps a well-thought out branded response — vs. the legal mumbo jumbo we typically see — may pay off in the long run?

[Aside: people are complicated and forgiving.  Just check out the number of JetBlue defenders on JetBlue’s response.  But, what’s that? They also want Slater “freed?”  They don’t have to choose?  Yes, my friends,  they can have their cake and eat it too.]

Freedom of Speech, Just Watch What You Say

Old school Ice-T rap sums up how everything we say and do is seen by others and corporations are not exempt. The rise of Internet and social media has ensured that everyone is listening. Every time Facebook changes its interface, thousands of users rise in protest to keep the previous format. Facebook never listens, but it’s a lot of fun too see all my friends jump on the bandwagon.

Just this year Arizona lawmakers wanted to let police officers ask anyone for their immigration papers. There was an event two weeks ago spread through Facebook for everyone to “wear your [immigration] papers.” Actually everyone was to wear a blue triangle in protest, but the power of social media was prominent when tens of thousands of people were invited to participate all over the country.

Last year another campaign was created to boycott Whole Foods when the CEO implied that all health problems could be solved if we ate better. Yes, some people could eat better and some health issues might improve from it, but the bigger problem was that not all ailments are food related and there was no dialogue about the cost or accessibility of “healthy” food or healthcare.

Target and Bestbuy stepped into this minefield recently. Laws changed about corporate donations to political campaigns and both corporations decided to financially support an anti-gay rights candidate. Target has since apologized, but not asked for their money back while many consumers are angry.

We all believe in the freedom of speech, but consumers are listening and voting with their spending power.

Opening the Conversation Through Gaming

Gaming has a long history and philosophy. What is more exciting is how gaming is going social and that messages can be shared within the platform. It’s a fun new way to begin the conversation with people, especially young people. A future post will have to explore how gaming mimics life.

Update: Disney just bought the social gaming company Playdom.