Dallas Buildings Falling Down
Last week, the producers of the movie The Tourist set up shop on Main Street in Downtown Dallas to tease their new film. A group of less than 100 huddled around in the wintery cold staring up at an old vacant building in Dallas. Promptly at 8:00PM, it began. A play on eyes as the building shifted, bent, and showcased the trailer of the upcoming film. While I felt the 4D mapping overshadowed the movie, it could prove an interesting way to get people engaged. Rather than a movie preview, I envisioned the unveiling of a store concept while the walls flip and bend to show a new dimension of the customer experience. Or a new product line in the fashion industry in which models appear in unusual ways and walk across the facade of a building. While I applaud the new way to engage, let’s make sure it connects with the product more directly.
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