Inspiration brought to you by the TM Planning Department

Last week, the producers of the movie The Tourist set up shop on Main Street in Downtown Dallas to tease their new film.  A group of less than 100 huddled around in the wintery cold staring up at an old vacant building in Dallas.  Promptly at 8:00PM, it began.  A play on eyes as the building shifted, bent, and showcased the trailer of the upcoming film.  While I felt the 4D mapping overshadowed the movie,  it could prove an interesting way to get people engaged.  Rather than a movie preview, I envisioned the unveiling of a store concept while the walls flip and bend to show a new dimension of the customer experience.  Or a new product line in the fashion industry in which models appear in unusual ways and walk across the facade of a building.  While I applaud the new way to engage, let’s make sure it connects with the product more directly.